The Journal of Marketing Theory and Practice
Last updated ISSN 1069-6679
The Journal of Marketing Theory and Practice is published by Taylor & Francis in business, management and accounting. It is a subscription journal. Its article processing charge is not published.
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What it publishes
Recent work in The Journal of Marketing Theory and Practice concentrates on these topics, taken from its published record rather than from its own description:
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Consumer Market Behavior and Pricing
- Job Satisfaction and Organizational Behavior
- Innovation and Knowledge Management
- Management and Marketing Education
- Environmental Sustainability in Business
Key facts
| Publisher | Taylor & Francis |
|---|---|
| ISSN | 1069-6679, 1944-7175 |
| Subject area | Business, Management and Accounting |
| Access | Subscription |
| Article processing charge | Not published |
| Indexed in | Web of Science — Emerging Sources Citation Index · Scopus |
| Articles published | 1,110 |
| Publishing since | 1993 |
| Journal website | www.tandfonline.com/toc/mmtp20/current |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like The Journal of Marketing Theory and Practice
Other established journals in business, management and accounting, if this one is not the right home for your paper: