Marketing Theory
Last updated ISSN 1470-5931
Marketing Theory is published by SAGE Publishing in business, management and accounting. It is a subscription journal. The article processing charge is $3,900.
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What it publishes
Recent work in Marketing Theory concentrates on these topics, taken from its published record rather than from its own description:
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Customer Service Quality and Loyalty
- Management and Organizational Studies
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Fashion and Cultural Textiles
- Wine Industry and Tourism
- Innovation and Socioeconomic Development
- Marketing and Advertising Strategies
Key facts
| Publisher | SAGE Publishing |
|---|---|
| ISSN | 1470-5931, 1741-301X |
| Subject area | Business, Management and Accounting |
| Access | Subscription |
| Article processing charge | $3,900 |
| Indexed in | Web of Science — Social Sciences Citation Index · Scopus |
| Articles published | 840 |
| Publishing since | 2001 |
| Journal website | www.sagepub.com/journals/Journal201550/title |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like Marketing Theory
Other established journals in business, management and accounting, if this one is not the right home for your paper: