Journal of Research in Interactive Marketing
Last updated ISSN 2040-7122
Journal of Research in Interactive Marketing is published by Emerald Publishing Limited in social sciences. It is a subscription journal. Its article processing charge is not published.
Is your paper a fit?
The surest way to know is to compare your own abstract against what this journal has actually been publishing, rather than against its aims-and-scope page. Paste your abstract and Journal Hunt will tell you how close Journal of Research in Interactive Marketing is — and show you journals like it.
What it publishes
Recent work in Journal of Research in Interactive Marketing concentrates on these topics, taken from its published record rather than from its own description:
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- AI in Service Interactions
- Impact of Technology on Adolescents
- Media Influence and Health
- Virtual Reality Applications and Impacts
- Consumer Market Behavior and Pricing
Key facts
| Publisher | Emerald Publishing Limited |
|---|---|
| ISSN | 2040-7122, 2040-7130 |
| Subject area | Social Sciences |
| Access | Subscription |
| Article processing charge | Not published |
| Indexed in | Scopus |
| Articles published | 624 |
| Publishing since | 2010 |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like Journal of Research in Interactive Marketing
Other established journals in social sciences, if this one is not the right home for your paper:

