Journal of Promotion Management
Last updated ISSN 1049-6491
Journal of Promotion Management is published by Taylor & Francis in business, management and accounting. It is a subscription journal. Its article processing charge is not published.
Is your paper a fit?
The surest way to know is to compare your own abstract against what this journal has actually been publishing, rather than against its aims-and-scope page. Paste your abstract and Journal Hunt will tell you how close Journal of Promotion Management is — and show you journals like it.
What it publishes
Recent work in Journal of Promotion Management concentrates on these topics, taken from its published record rather than from its own description:
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Media, Gender, and Advertising
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Media Influence and Health
- Marketing and Advertising Strategies
- Impact of Technology on Adolescents
Key facts
| Publisher | Taylor & Francis |
|---|---|
| ISSN | 1049-6491, 1540-7594 |
| Subject area | Business, Management and Accounting |
| Access | Subscription |
| Article processing charge | Not published |
| Indexed in | Scopus |
| Articles published | 1,085 |
| Publishing since | 1992 |
| Journal website | www.tandfonline.com/toc/wjpm20/current |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like Journal of Promotion Management
Other established journals in business, management and accounting, if this one is not the right home for your paper: