Journal of Marketing Analytics
Last updated ISSN 2050-3318
Journal of Marketing Analytics is published by Palgrave Macmillan in social sciences. It is a subscription journal. The article processing charge is $3,290.
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What it publishes
Recent work in Journal of Marketing Analytics concentrates on these topics, taken from its published record rather than from its own description:
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Customer churn and segmentation
- Big Data and Business Intelligence
- AI in Service Interactions
- Innovation Diffusion and Forecasting
Key facts
| Publisher | Palgrave Macmillan |
|---|---|
| ISSN | 2050-3318, 2050-3326 |
| Subject area | Social Sciences |
| Access | Subscription |
| Article processing charge | $3,290 |
| Indexed in | Web of Science — Emerging Sources Citation Index · Scopus |
| Articles published | 594 |
| Publishing since | 2013 |
| Journal website | link.springer.com/journal/41270 |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like Journal of Marketing Analytics
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