Journal of Brand Management
Last updated ISSN 1350-231X
Journal of Brand Management is published by Palgrave Macmillan in business, management and accounting. It is a subscription journal. The article processing charge is $3,390.
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What it publishes
Recent work in Journal of Brand Management concentrates on these topics, taken from its published record rather than from its own description:
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Corporate Identity and Reputation
- Marketing and Advertising Strategies
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Business Strategy and Innovation
- International Business and FDI
Key facts
| Publisher | Palgrave Macmillan |
|---|---|
| ISSN | 1350-231X, 1479-1803 |
| Subject area | Business, Management and Accounting |
| Access | Subscription |
| Article processing charge | $3,390 |
| Indexed in | Web of Science — Social Sciences Citation Index · Scopus |
| Articles published | 1,593 |
| Publishing since | 1993 |
| Journal website | link.springer.com/journal/41262 |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like Journal of Brand Management
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