Journal of Applied Marketing Theory
Last updated ISSN 2151-3236
Journal of Applied Marketing Theory is published by Georgia Southern University in business, management and accounting. It is open access. Its article processing charge is not published.
Is your paper a fit?
The surest way to know is to compare your own abstract against what this journal has actually been publishing, rather than against its aims-and-scope page. Paste your abstract and Journal Hunt will tell you how close Journal of Applied Marketing Theory is — and show you journals like it.
What it publishes
Recent work in Journal of Applied Marketing Theory concentrates on these topics, taken from its published record rather than from its own description:
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Sports, Gender, and Society
- Sport and Mega-Event Impacts
- Consumer Retail Behavior Studies
- Management and Marketing Education
- Sports Analytics and Performance
- Technology Adoption and User Behaviour
- Consumer Market Behavior and Pricing
Key facts
| Publisher | Georgia Southern University |
|---|---|
| ISSN | 2151-3236 |
| Subject area | Business, Management and Accounting |
| Access | Open access |
| Article processing charge | Not published |
| Indexed in | DOAJ |
| Articles published | 136 |
| Publishing since | 2010 |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like Journal of Applied Marketing Theory
Other established journals in business, management and accounting, if this one is not the right home for your paper: