Journal of Advertising Research
Last updated ISSN 0021-8499
Journal of Advertising Research is published by Advertising Research Foundation in business, management and accounting. It is a subscription journal. Its article processing charge is not published.
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What it publishes
Recent work in Journal of Advertising Research concentrates on these topics, taken from its published record rather than from its own description:
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Diverse Scientific and Economic Studies
- Media, Gender, and Advertising
- Management and Marketing Education
- Human auditory perception and evaluation
- Media Influence and Health
- Technology Adoption and User Behaviour
Key facts
| Publisher | Advertising Research Foundation |
|---|---|
| ISSN | 0021-8499, 1740-1909 |
| Subject area | Business, Management and Accounting |
| Access | Subscription |
| Article processing charge | Not published |
| Indexed in | Scopus |
| Articles published | 3,458 |
| Publishing since | 1960 |
| Journal website | www.jar.warc.com |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like Journal of Advertising Research
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