Innovative Marketing
Last updated ISSN 1814-2427
Innovative Marketing is published by Business Perspectives in social sciences. It is open access. The article processing charge is $641.
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What it publishes
Recent work in Innovative Marketing concentrates on these topics, taken from its published record rather than from its own description:
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Environmental Sustainability in Business
- Organizational and Employee Performance
- Business and Economic Development
- Diverse Aspects of Tourism Research
- Halal products and consumer behavior
Key facts
| Publisher | Business Perspectives |
|---|---|
| ISSN | 1814-2427, 1816-6326 |
| Subject area | Social Sciences |
| Access | Open access |
| Article processing charge | $641 |
| Indexed in | Scopus · DOAJ |
| Articles published | 620 |
| Publishing since | 2007 |
| Journal website | businessperspectives.org/journals/innovative-marketi |
Facts come from OpenAlex, DOAJ and Wikidata and may lag the journal’s own pages. Check the publisher’s site before submitting. Indexing shown here is what is recorded, not a complete picture — about a third of journals have no indexing recorded anywhere we can read, so “not recorded” does not mean a journal is absent from Scopus or Web of Science.
Journals like Innovative Marketing
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